Stop Getting Terrible AI Responses - 52 Prompt Frameworks That Actually Work | PromptCraft

How Top Creators Get 10x Better Results From ChatGPT

Stop asking ChatGPT "write me a blog post" and getting garbage. These 52 frameworks will transform your AI conversations from frustrating to fantastic. No more vague responses, no more missing the mark.

52 Battle-Tested Methods

From super simple to ninja-level

Real Examples

Copy-paste ready prompts

Know When to Use What

Stop guessing, start winning

52 Proven Prompt Frameworks + Seamless Access to Every Major AI Platform

Premium: 46 Advanced Frameworks + Multi-Platform Access

All 52 Text Frameworks

6 free frameworks + 46 premium frameworks

Free Frameworks (6):
APE
ROSES
CRISP
STAR
CLEAR
RACE
Premium Frameworks (46):
COT
AIDA
ReAct
PAS
MECE
SCQA
5W1H
FAB
PPP
QUEST
4P-Story
ACC
OODA
Few-Shot
Zero-Shot
  • • Advanced reasoning for complex problems
  • • Marketing frameworks that convert
  • • Business consulting methodologies
  • • Research and analysis frameworks

All Platform Access

Optimized prompts for every major AI platform

Text Platforms (4):
ChatGPT
Claude
Google Gemini
Perplexity AI
Image Platforms (5):
DALL·E
Midjourney
Stable Diffusion
Adobe Firefly
Leonardo AI
Video Platforms (5):
Sora
Runway Gen-3
Veo
Dream Machine
Adobe Firefly Video
Note: Frameworks apply to text generation. Image/video platforms include optimized prompt templates and best practices.
Text Generation

All 52 frameworks work across every text AI platform

  • • Platform-specific optimizations
  • • Context length management
  • • Model-specific best practices
Image Generation

Optimized prompt templates and style guides

  • • Art style recommendations
  • • Aspect ratio presets
  • • Quality optimization tips
Video Generation

Professional video prompt templates

  • • Camera movement guides
  • • Duration optimization
  • • Style consistency tips

Everything You Need for AI Success

Master text with 52 proven frameworks, then apply that knowledge across every AI platform. From ChatGPT conversations to Midjourney masterpieces.

Upgrade to Premium - $14.99

The Free Frameworks (Start Here!)

These six will handle 80% of what you need. Master these first, then level up.

Free

APE

Action → Purpose → Expectation

The "Training Wheels" Framework

This is where everyone should start. APE forces you to think clearly about three simple things: what you want the AI to do, why you need it, and how you want it delivered. No fluff, no confusion.

Perfect when you're:
Just starting out Need something quick Writing anything Feeling overwhelmed
Here's how it works:
  • Action: Tell the AI exactly what to do
  • Purpose: Explain why you need this
  • Expectation: Describe what "good" looks like
Real Example
Action: Write a product description
Purpose: I'm launching wireless headphones and need to convince people to buy them
Expectation: Keep it under 100 words, sound exciting but not salesy, focus on the amazing sound quality and all-day comfort
Free

ROSES

Role → Objective → Scenario → Expected Solution → Steps

The "Kitchen Sink" Framework

When APE isn't enough and you need the AI to really understand your situation. ROSES gives you space to paint the full picture. Think of it as briefing a consultant who's never heard of your company.

Use this for:
Complex work stuff When context matters Multi-step projects Professional tasks
The breakdown:
  • Role: "You're a marketing expert..."
  • Objective: "I need to create a campaign..."
  • Scenario: "We're a small eco-friendly business..."
  • Expected Solution: "Give me a 30-day plan..."
  • Steps: "Break it down week by week..."
Real Example
Role: You're an experienced marketing strategist
Objective: Help me create a social media campaign for our product launch
Scenario: Small business launching eco-friendly packaging, target audience is environmentally conscious millennials, budget is tight
Expected Solution: A practical 30-day campaign I can actually execute
Steps: Organize by platform, include content ideas and posting schedule
Free

CRISP

Capacity → Role → Insight → Statement → Personality

The "Character Creator" Framework

Ever notice how different experts explain things differently? CRISP lets you design exactly what kind of expert you want. A friendly teacher? A no-nonsense consultant? You decide.

Great for:
Writing with personality Expert explanations Consistent tone Brand voice
How to build your AI expert:
  • Capacity: What level of expertise?
  • Role: What's their job title?
  • Insight: What special knowledge do they have?
  • Statement: What exactly should they do?
  • Personality: How should they sound?
Real Example
Capacity: You're a financial advisor with 15 years of experience helping regular people
Role: Personal finance coach
Insight: You've seen every money mistake in the book and know how to explain complex stuff simply
Statement: Explain cryptocurrency investing to someone who's never bought stocks
Personality: Friendly but honest - no sugar-coating the risks, no confusing jargon
Free

STAR

Situation → Task → Action → Result

The "Story Builder" Framework

Borrowed from job interviews, STAR turns any example into a compelling story. Perfect when you need case studies, success stories, or just want to make a point stick.

Use when you need:
Success stories Case studies Before/after examples Problem-solving stories
The story structure:
  • Situation: Set the scene
  • Task: What needed fixing?
  • Action: What was done about it?
  • Result: How did it turn out?
Real Example
Create a case study using this situation:

Situation: Online store had 60% of people abandoning their shopping carts
Task: Figure out why people were leaving and fix it
Action: Added exit-intent popups offering 10% discount and simplified the checkout to 2 steps
Result: Write a realistic outcome with specific numbers that would impress potential clients
Free

CLEAR

Context → Language → Examples → Audience → Role

The "Audience Whisperer" Framework

You wouldn't explain AI to a 5-year-old the same way you'd explain it to a CEO. CLEAR makes sure your AI matches the right tone, examples, and complexity level for whoever's listening.

Perfect for:
Teaching anything Presentations Explaining complex stuff Training materials
Tailor your message:
  • Context: What's the bigger picture?
  • Language: Technical or simple?
  • Examples: What will they relate to?
  • Audience: Who exactly are you talking to?
  • Role: Are you a teacher? Colleague? Expert?
Real Example
Context: I'm teaching the basics of machine learning
Language: Keep it simple - no technical jargon or math formulas
Examples: Use everyday things they already understand (like teaching a kid to recognize cats vs dogs)
Audience: High school students who've never coded anything
Role: Be like their favorite teacher - enthusiastic but patient, makes hard things feel easy
Free

RACE

Role → Action → Context → Expectation

The "Goldilocks" Framework

Not too simple like APE, not too complex like ROSES - RACE is just right. It's the sweet spot for business tasks when you need structure but don't want to write a novel.

Your go-to for:
Business writing Work projects Analysis tasks Professional stuff
The four-step dance:
  • Role: Who should the AI be?
  • Action: What should they do?
  • Context: What do they need to know?
  • Expectation: How should they deliver it?
Real Example
Role: You're a senior UX designer with 8 years of experience
Action: Analyze the user experience problems with our mobile app
Context: User engagement dropped 30% last month, complaints about "too confusing" and "takes forever"
Expectation: Give me 5 specific improvements ranked by impact, with brief explanations of why each matters

The Premium Power-Ups

Ready to go pro? These advanced frameworks unlock AI's full potential for specialized tasks.

Premium

COT

Chain of Thought

The "Show Your Work" Method

Remember when your math teacher made you show every step? Turns out AI is the same way. When you ask it to "think step by step," it gets way better at logic, math, and complex reasoning.

Magic words for:
Math problems Logic puzzles Complex analysis Breaking down big problems
Just add these phrases:

Add "Let's think step by step" or "Work through this carefully" and watch the magic happen.

Real Example
A company's revenue went up 25% in Q1, then down 10% in Q2, then up 15% in Q3. They started with $1M. What's their Q3 revenue? Let's work through this step by step: Step 1: What's the Q1 revenue after the 25% increase? Step 2: What's Q2 after the 10% drop? Step 3: What's Q3 after the 15% boost? Show me your math for each step.
Premium

ReAct

Reasoning + Acting

The "Think Then Do" Framework

Ever wish AI would actually think before giving advice? ReAct makes it reason through the problem first, then suggest real actions you can take. No more fluffy advice that sounds good but does nothing.

Your secret weapon for:
Strategic planning Making tough decisions Action plans Research projects
The think-act cycle:
  • Thought: What's really going on here?
  • Action: What should I actually do?
  • Observation: What info do I need to find out?
Real Example
My website's conversion rate sucks - only 1.2% of visitors buy anything. Help me fix this using ReAct: Thought: What usually kills conversion rates? What might be happening on my site? Action: What are the top 3 things I should investigate first? Observation: What specific data should I look at to confirm these problems? Then give me a week-by-week action plan to actually fix this.
Premium

AIDA

Attention → Interest → Desire → Action

The "Mind Control" Framework (Kidding... Sort Of)

This is the granddaddy of all marketing frameworks. AIDA has been making people buy stuff for over 100 years. If you need to persuade, convince, or sell anything, this is your weapon.

Essential for:
Sales copy Marketing emails Landing pages Any persuasive writing
The persuasion ladder:
  • Attention: Stop the scroll
  • Interest: Make them curious
  • Desire: Make them want it
  • Action: Tell them exactly what to do
Real Example
Write an email for our productivity app using AIDA: Attention: Hook busy professionals who are drowning in tasks and never get ahead Interest: Show them there's actually a way to take control of their chaos Desire: Paint the picture of what their organized, productive life could look like Action: Get them to start a free 14-day trial Keep it under 200 words, sound like a helpful colleague, not a pushy salesperson.
Premium

Few-Shot

Learning by Example

The "Monkey See, Monkey Do" Method

Sometimes explaining what you want takes forever. Instead, just show the AI a few examples and let it figure out the pattern. It's like teaching by showing instead of telling.

Perfect when you need:
Consistent formatting Data classification Pattern matching Specific styles
Real Example
Turn customer feedback into simple categories. Here's how: "Great product, shipping was super fast!" → Positive, Shipping "Quality is terrible, broke after one day" → Negative, Product "Service was okay, nothing special" → Neutral, Customer Service Now do this one: "Love the design but your support team took 3 days to respond"
Premium

Zero-Shot

Jump Right In

The "Just Do It" Approach

Sometimes you don't need examples or long explanations. Just give clear, direct instructions and trust that the AI knows what to do. Great for standard tasks that don't need hand-holding.

Use when you're doing:
Quick tasks Standard formats Common requests Simple instructions
Real Example
Categorize these business expenses: Office Supplies, Travel, Marketing, Technology, or Other. 1. Adobe Creative Suite subscription - $52.99 2. Client dinner at fancy restaurant - $127.50 3. New MacBook for designer - $1,899.00 4. Facebook ads for product launch - $680.00 5. Coffee for the office kitchen - $23.47
Premium

PAS

Problem → Agitate → Solution

The "Emotional Roller Coaster" Framework

First, you identify a problem. Then you make it hurt (just a little). Finally, you swoop in as the hero with the solution. It sounds mean, but it works because it mirrors how people actually make decisions.

Devastating for:
Pain-point marketing Sales pages Problem-focused content Urgent messaging
Real Example
Write a LinkedIn post for our project management tool using PAS: Problem: Point out how chaotic and stressful managing remote teams can be Agitate: Remind them of the real costs - missed deadlines, frustrated clients, team burnout Solution: Show how our tool eliminates the chaos and brings back sanity Target: Small business owners, keep it real and relatable, not sales-y. 150 words max.
Premium

SCQA

Situation → Complication → Question → Answer

The "McKinsey Special" Framework

This is how top consultants structure their presentations. Set the scene, introduce the problem, ask the key question, then deliver the answer. It's like storytelling for business people who hate storytelling.

Impress people with:
Executive presentations Business reports Strategic documents Consulting-style analysis
Real Example
Create an executive brief about our declining customer retention using SCQA: Situation: Paint the picture of where we are now with retention rates Complication: What's changed? What's causing customers to leave? Question: What's the one key question we need to answer to fix this? Answer: Give me 3 strategic recommendations that directly address the question Format it like a one-page executive brief that gets straight to the point.
Premium

MECE

Mutually Exclusive, Collectively Exhaustive

The "Leave No Stone Unturned" Method

MECE ensures you don't miss anything important or waste time on overlaps. Every category should be completely separate (mutually exclusive) while together they cover everything (collectively exhaustive). Consultants swear by this.

Your secret weapon for:
Business analysis Problem diagnosis Strategic planning Complete coverage
Real Example
Our mobile app engagement is tanking. Use MECE to analyze why: Break down ALL possible causes into categories that: 1. Don't overlap with each other (mutually exclusive) 2. Cover every possibility (collectively exhaustive) Think: User Experience, Technical Performance, Content/Features, Marketing/Awareness Make sure there's no overlap and nothing falls through the cracks.
Premium

5W1H

Who, What, When, Where, Why, How

The "Journalist's Best Friend"

Borrowed from newsrooms everywhere. When you need to investigate something thoroughly or gather complete information, 5W1H makes sure you don't miss any crucial details.

Essential for:
Research deep-dives Fact-gathering Investigation Complete coverage
Real Example
Research our competitor's new product launch using the journalist approach: Who: Who's their target customer? Who's behind this launch? What: What exactly are they launching? What features? When: What's their timeline? When do they go live? Where: Which markets? What channels? Why: What's their strategic goal? Why now? How: What's their go-to-market strategy? How are they positioning it? Give me the full intelligence briefing.
Premium

FAB

Features → Advantages → Benefits

The "So What?" Translator

Features are what your product does. Benefits are why people care. FAB bridges that gap by showing the advantages in between. It stops you from boring people with specs they don't understand.

Transform your:
Product descriptions Sales presentations Marketing copy Value propositions
Real Example
Sell our noise-canceling headphones using FAB: Features: Active noise cancellation, 30-hour battery, 15-minute quick charge Advantages: Blocks 95% of background noise, works all day without dying, gets 3 hours from 15 minutes charging Benefits: Finally focus in noisy coffee shops, never get stuck with dead headphones, always ready when inspiration strikes Write copy that connects all three levels and makes people want to buy.

The Ultimate Framework Showdown

All 52 frameworks compared side-by-side. Find your perfect match in seconds.

Framework Difficulty Best Situation Learning Time Main Use Cost
APE Super Easy First time using AI, quick tasks 5 minutes Everything basic Free
ROSES Medium Work projects, need lots of context 15 minutes Professional tasks Free
CRISP Medium Need specific personality/expertise 10 minutes Content & brand voice Free
STAR Easy Need examples or case studies 8 minutes Stories & examples Free
CLEAR Medium Teaching or explaining to specific audience 12 minutes Education & training Free
RACE Easy Business tasks, balanced approach 7 minutes Business & analysis Free
COT Advanced Math, logic, complex reasoning 20 minutes Problem solving Premium
ReAct Advanced Strategic decisions, need action plans 25 minutes Strategy & planning Premium
AIDA Medium Sales copy, persuasive writing 15 minutes Marketing & sales Premium
Few-Shot Medium Need consistent formatting 18 minutes Data & patterns Premium
Zero-Shot Easy Standard tasks, clear instructions 5 minutes Quick tasks Premium
PAS Medium Pain-point focused marketing 12 minutes Emotional persuasion Premium
SCQA Advanced Executive presentations, consulting 30 minutes Business strategy Premium
MECE Advanced Complete analysis, no gaps 35 minutes Consulting analysis Premium
5W1H Easy Research, investigation 10 minutes Information gathering Premium
FAB Medium Product marketing, sales 15 minutes Product descriptions Premium

🎯 Don't Know Where to Start?

Pick your situation and we'll point you in the right direction

Totally New to This AI Stuff?

Start here: APE → STAR → RACE

These three will teach you good habits without overwhelming you. Master these and you're already ahead of 90% of people.

Need This for Work?

Your toolkit: ROSES → CRISP → SCQA

Professional-grade frameworks that make you look like you know what you're doing. Perfect for presentations and detailed projects.

Trying to Sell Something?

The persuasion trinity: AIDA → PAS → FAB

These frameworks have been making people buy stuff for decades. Use responsibly.

Dealing with Complex Problems?

Bring out the big guns: COT → ReAct → MECE

When simple won't cut it. These frameworks help AI actually think through tough problems instead of just guessing.

Teaching or Explaining Stuff?

The educator's arsenal: CLEAR → 5W1H → PPP

Make complex topics simple and boring subjects interesting. Your audience will actually understand what you're saying.

Need to Research Something?

The investigation squad: 5W1H → Few-Shot → QUEST

Turn AI into your research assistant. These frameworks help you dig deep and find what others miss.

Framework Fortune Teller

Answer two quick questions and we'll tell you exactly which framework to use

First, how comfortable are you with AI prompting?

What do you need help with today?

Found Your Perfect Match!

Let's Do This

Pro Tips (Learn From My Mistakes)

Start Ridiculously Simple

I tried the complex stuff first and got terrible results. Start with APE or STAR. Master those, then level up. Trust me on this one.

Be Embarrassingly Specific

AI isn't a mind reader. The more specific you are, the better it gets. Include examples, mention your audience, set constraints. Over-explain everything.

Expect to Tweak Things

Your first prompt won't be perfect. That's normal. Look at what the AI gives you, then adjust your prompt based on what you got vs. what you wanted.

Test Different Frameworks

Same task, different framework = different results. Try AIDA vs PAS for sales copy, or ROSES vs RACE for business tasks. Find what works for you.

Questions Everyone Asks

The stuff people always want to know (but are afraid to ask)

Start with APE. It's the simplest one and teaches you how to think about prompts. Spend a week using just APE for everything. Once that feels natural, try STAR for any time you need examples or stories. After that, RACE for business stuff. Don't jump around - master one at a time.

Honestly? The free ones handle 80% of what most people need. APE, ROSES, CRISP, STAR, CLEAR, and RACE will cover almost everything. Premium frameworks are for specific situations - like when you need advanced reasoning (COT), strategic planning (OODA), or specialized marketing (AIDA, PAS). Start free, upgrade when you hit a wall.

Yes, but don't try this until you're comfortable with individual frameworks. Advanced users combine them all the time. For example, use CRISP to set up the AI's expertise, then STAR to structure a case study. But seriously - learn them one by one first. Mixing frameworks before you understand them individually is like trying to cook a fancy dish before you can boil water.

Good prompts give you what you asked for without you having to clarify or fix things. If the AI nails the tone, format, and content on the first try - your prompt worked. If you're constantly saying "no, not like that" or "can you make it more..." then your prompt needs work. Also, if you can hand your prompt to someone else and they get similar results, you've got a winner.

COT makes AI show its work, which makes it way more accurate. Most frameworks organize your input - COT changes how the AI thinks. It's like the difference between asking someone for an answer vs. asking them to walk you through their reasoning. When AI has to explain each step, it catches its own mistakes and gives better results, especially for math, logic, and complex analysis.

Fair question! Some are industry standards (AIDA, STAR, 5W1H, PAS, MECE, SCQA) that have been around forever. Others are frameworks adapted from proven prompting methodologies used by AI researchers and professional prompt engineers (APE, ROSES, CRISP, CLEAR, RACE). The important thing isn't whether they're "official" - it's whether they help you get better results. And they do. The structure matters more than the name.

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